PETCO partners with Litter4tokens campaign to teach learners the value of recyclables

PETCO partners with Litter4tokens campaign to teach learners the value of recyclables
16 February 2017

PETCO partners with Litter4tokens campaign to teach learners the value of recyclables


The Litter4tokens campaign aims to teach community members the value of recyclable material and instil in them a sense of pride and respect for their natural environment, while giving them a means to provide essential household items for their families. Read on to find out more …

The Ithemba Labasha Community Centre in Shakashead has been the base for the Litter4tokens campaign since November 2015. Created by Clare Swithenbank-Bowman, the campaign aims to teach members of the community the value of recyclable material through rewarding them with two tokens in exchange for each bag of recyclable material they have collected and brought to the specialised token shop at the community centre. The tokens can be “spent” at this thrift store-style shop, which sells necessities such as food and clothes. The community itself helps to stock the shop, along with sponsors such as Lions and Unilever.

In partnership with PETCO, the Litter4tokens campaign is taking its message to the youth through a schools campaign. Kicking off at three local schools, the aim is to eventually educate all young people across South Africa about the importance of taking care of our natural environment, the value of materials that would normally be considered litter, and the crucial role recycling plays in maintaining the integrity of our environment. The learners at RA Padayachee, Ithemba Labasha and Siszani schools will take part in the first Litter4tokens & PETCO clean-up campaign, filling PETCO-sponsored clear recycling bags with recyclables that they have collected. Each learner will be rewarded one token, valued at R10, in exchange for one full bag of recyclable material. The learner can then spend the token at the token shop. Each participating school will further be awarded a LIFESAVER Jerry Can, valued at just over R6 000, which will provide the school with a means to generate sterile drinking water for students from local river water or water collected in jojo tanks. The bags of recyclable material will be bought by Dolphin Coast Waste, another campaign partner, with the money from the sales going towards stocking the token shop with more necessities for the community members and learners to exchange tokens for. PETCO and Litter4tokens staff members will spend time at each school, teaching the students about the value of recyclable ‘waste’ and the importance of recycling.

The first campaign was launched today, Thursday 16 February 2017, and will run until 30th March. PETCO, Lifesaver and Litter4tokens hope that the success of the first campaign will lead to many more similar campaigns in the future, with the ultimate goal being educating, feeding and empowering learners and their families by demonstrating the value of what they consider to be ‘waste’, promoting a sense of pride and responsibility in the condition of their environment and empowering the community to work for their necessities rather than simply providing handouts.